Steady progress. The rollout of Windows Phone 8.1 has just recently begun, but one figure that is set for exponential growth is the install base of the new OS, among all Windows Phone devices.

The newest AdDuplex statistics for of July 2014 reveal that Windows Phone 8.1 market share increased by a healthy 4.2% since last month — all thanks to the launch of new smartphones powered by this flavor of the operating system like the Lumia 630, Lumia 635 and the Lumia 930.

Interestingly, the Nokia Lumia 530 goes on sale in a number of markets next month, and this pretty much guarantees even more growth.

Windows Phone 8 now has 70.4% of the market, down by 4.9% from last month. While the now vintage Windows Phone 7 still accounts for 17.7% of the overall market.

This leaves 11.9% for the latest version of the platform, Windows Phone 8.1.

The obligatory rundown of the vendors, shows that Nokia now owns 94.5% of the Windows Phone market. HTC follows with 3.7%, Samsung only 1.1%, and Huawei has just 0.7%.

Again, figures that will drastically change in the coming months, with the arrival of new players.

And finally, in terms of smartphone sales, the Nokia Lumia 520 is still the crowned king, with a downright impressive 30.9% to its name. By far the most popular Windows Phone in the world. What remains to be seen is when, and if, it will ever be dethroned.

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  1. Good and solid growth. I would expect this number to grow over to over 20% relatively quickly. I also expect Nokia’s number to drop with the arrival of other hardware vendors.

  2. The thing Microsoft has to do is try and stream their own updates instead of relying on the phone providers. There has to be a way to negotiate this. If every phone that can handle the new updates gets the updates quickly that would make a big difference. Instead now the providers sit on the updates sometimes never sending them out at all.

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