Even the most proper Windows Phone fan will agree that the platform has stagnated a bit at the high end side of the market. We’ve not had a true flagship launch in a while.
Some innovation was coming our way in the form of codename McLaren, before being shelved.
The low end, affordable segment of the market, however, is thriving. The myriad of new Windows Phone partners have launched either very cheap or midrange smartphones powered by Microsoft’s mobile operating platform.
One of them is Alcatel.
The company believes that Windows Phone has a solid chance to make some strides in the low end market, and the platform is rather appealing among consumers looking for budget smartphones.
In a recent interview, a detailed one at that, the VP of Alcatel Dan Dery says that carriers from across the world have consistently told the company that entry level Windows Phones work, but the same cannot be said of the high end devices.
Here are the words:
“We’re not interested in high-end devices – so Windows Phone producing a very, very good consumer experience at the entry level, which is not the case for other software, is a very interesting prospect. It seems a lot more natural for first-time smartphone users – it’s surprising and I don’t know why, but that seems to be the case reported from carriers.”
The statement is barely surprising, when you consider the fact that the Nokia Lumia 520 still tops the market share charts in a number of important markets.
It has held its position, soon after debut back in April 2013.
And there’s also the fact that consumers have a lot more choices at the high end, in the form of iPhones and various other Android flagships.
Even companies like Huawei, HTC, LG and Samsung only launched midrange Windows Phone devices, not top tier ones, unlike Nokia and the various successful Lumia flagships.