The Windows Phone story on home turf is, for better or for worse, not as special as it could be. Microsoft’s mobile platform not only lags behind Android and iOS, it does so by some distance.
But that’s okay — the worrying thing is that the market share is at a bit of a standstill.
While it may still be the underdog in other markets around the globe, Windows Phone is just stuck in the range of 3% in important markets like China and the United States. Many believe these are the two most important markets period.
And while the lack of new devices in the past few months did not help, there are now some encouraging signs that Windows Phone is making a little progress in the US.
The latest statistics provided by comScore for the United States show that Microsoft’s platform posted a slight increase in August 2014. An increase of 0.1% from May 2014 to end up with 3.5% overall.
Old figures, but we’ll take them as they come.
Android is still the most dominant platform in the United States, and has a market share of 52% in the country, down 0.1 percent from May 2014. Apple’s iOS, on the other hand, upped its share by 0.1 percent to end up with 42%.
Microsoft is trying to counter the Android dominance with highly affordable Windows Phone devices, such as the Lumia 530, which just launched stateside recently for only $69.
Word is that Redmond is also preparing a $50 Windows Phone handset, but no concrete information is available on this as of right now.