Google Android is the undisputed number one platform when it comes to mobile, with many pegging Apple iOS as still the second most popular OS the world over. For good reasons, surely.
But Windows Phone has been flying high since overtaking BlackBerry last year.
Flying high with so much traction, that the third most popular mobile operating platform in the world is now outperforming iOS in a number of countries — 24, in fact.
This new survey from Fortumo from December 2013 provides confirmation.
A huge jump, in less than a year, at that.
The United States is not on this list, however, as Microsoft’s mobile platform only has a 4.8 percent market share there, compared to a very solid 40.8 percent for iOS. Then again, the US and China are often said to be the two most important markets, and Windows Phone will need time in both.
Some other markets where Windows Phone has found major success recently (like Romania) are also not included in this new survey.
Obviously, there are two big reasons why Microsoft’s mobile OS is so successful in these countries. One being the fact that Windows Phone offers carrier billing (allowing users the ability to easily purchase apps). And secondly, the smartphones are much more affordable than the iPhone.
With Windows Phone 8.1 right on the horizon, expect these numbers to increase even more.