Slow, steady and then stupendous. Microsoft’s mobile platform is on this sensible strategy, and while it still has around 4 percent of the market to its name, the signs of growth are massive.
According to the latest numbers released by ABI Research, Windows Phone is really starting to come into its own, with growth of no less than 104 percent year-on-year in the fourth and final quarter of this past year.
From the adequate total of 5.3 million units in Q4 a couple of years back, to 10.9 million units in the same quarter last year. This is also an improvement from the 9.1 million units that changed hands in the third quarter of 2013.
So year-on-year growth of 104 percent, to go with a quarter-on-quarter climb of 19 percent.
The above report also highlights how forked Android devices (AOSP) have come in for a total shipment of 71 million units — cornering around 25 percent of the market. Certified Android smartphones accounted for a 52 percent market share as a result.
These are the ones with Google services loaded on top, so the growth of AOSP handsets is a genuine bit of concern for the search engine giant.
Apple witnessed a small growth of 7 percent in the fourth quarter of 2013 (goes on to show just how quickly Windows Phone is growing), signaling that the premium segment is fast approaching market saturation. Understandable, many would say.
BlackBerry, on the other hand, was good enough for just 1 percent slice of the pie, managing to move 4.3 million units, coming in at a year-on-year decline of 54 percent. Radical.