They said that China and the United States were the two most important markets. They also said that these were the countries Windows Phone really had to conquer to gain some admiration.
And sadly these two are the just the markets where Microsoft’s mobile platform is faltering.
The newest numbers are in, and it seems that Windows Phone has continued its impressive European ascent. The mobile OS is still ranked number three worldwide, and while it strengthened its position overall, there are no signs that it is an immediate threat to iOS.
Overall, though, the market share of Windows Phone in Europe has gone up from 6.9 percent last year to 8.4 percent this year. This is, according to the latest market share numbers from research firm Kantar, for the three months ending in April 2014.
However, this much is certain that users in the Old Continent are much more willing to try out and make the switch to Windows Phone, as opposed to the ones in the United States.
Microsoft’s market share in the home country dropped to just 4.7 percent this year, compared to 5.6 percent last year. The biggest reason for this 0.9 percent dip? Why, the lack of new devices, of course. Nokia and friends were waiting for Windows Phone 8.1 to launch new handsets.
The situation isn’t much better in China — in fact, it is much worse.
Windows Phone dropped to the lows of 0.8 percent in April 2014, from the relatively stable highs of 2.2 percent last year in the largest smartphone market on the globe.
Much to ponder for Microsoft, then.