The latest overview of the smartphone world from research firm Kantar Worldpanel is out, and Windows Phone has held its position as the third most popular mobile OS on the market.

Now while Microsoft’s platform is still a few leagues behind Android and iOS, the worrying bit is that its presence in some parts of the globe is starting to fade in comparison to the past few months. In simple terms, Windows Phone has declined in these markets, month on month.

As the numbers reveal, Windows Phone enjoyed a healthy 10.3 percent market share in Europe back in February, but could only manage a slice of 8.3 percent in March.


Breaking down the numbers in each market shows varying levels of decline.

In the UK, for example, the market share for Windows Phone dipped from 11.3 percent in February to single digits 9.1 percent in March. The plunge in Italy was even deeper, from 17 percent to only 9.6 percent last month. France is down to 8.3 percent from 13.9 percent.

Well, I guess, the Windows Phone 8.1 delay is starting to hurt.

This, and the fact that Nokia has not released any new smartphones this year — but there is every chance that sales will pick up pace when the first Windows Phone 8.1 handsets like the Lumia 630, Lumia 635 and Lumia 930 make their way to the market next month.

At worst Microsoft have lost some momentum, but it’s nothing serious.

The real worry would be if this downward trend continues after the newer smartphones are out in the open. Be interesting to keep an eye on these figures for the next few months.

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  1. People were waiting for new phones and 8.1. When it’s all officially out, we will see a bump in Windows Phone again

  2. I hope Ray is right. That’s certainly how Microsoft will have to spin this. I would be concerned that it dropped by that much in just a couple of months though. Something to keep an eye on going forward.

  3. I like the chart breakdown. Thanks for posting the data. The title is a little deceiving though. The % change is up in a lot of countries although it is down slightly in the US and UK. I’d call it mildly concerning, but wouldn’t worry yet.

  4. Macpaul Emeka Ekwueme / April 28, 2014 at 3:16 pm /Reply

    I don’t understand. That table shows decline only in the U.S and China but gains in all of Europe. How come the article is talking about decline in Europe? Is that a typo?

    • Same here… Ali says the sales in Italy went down from 17% to 9 but the table shows a growth from 9% to 13 ?? Erm, How can I trust this site if the writers contradicts himself ?

  5. Mike Greenway / April 30, 2014 at 8:15 am /Reply

    Fact; Windows Phone sales change x%.
    Speculation: “..Starts to fade….”
    doom and gloom, how refreshing.

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