Now that the dust has settled on the Windows Phone affair, we hear the thoughts straight from the Microsoft CEO about why the company’s mobile platform had no chance against Android and iOS.
This, comes days after Joe Belfiore pretty much sealed the deal on the mobile OS.
What Satya Nadella said on the matter is not surprising, not new even, but just a confirmation of what happened behind the scenes that led to the platform failing. He was speaking at the 2017 GeekWire Summit where he talked about why Redmond is no longer making any investments in mobile.
Or mobile hardware, for that matter.
The Microsoft CEO pointed out the fact that the software titan now wants to make sure that customers can access its services no matter the platform, highlighting the Office apps as the living proof that new products do not need to be Windows first to actually be successful.
Nadella admitted that the current share of the Windows Phone platform is the biggest reason why the company is giving up on the mobile operating system:
“We absolutely do not have the share to have our smartphone hardware, that’s a real consumer choice. That’s the reality of it. The reality is that we cannot compete as a third ecosystem with no share position and attract developers. The thing we’re doing is to make sure that the software is available so that we can service the enterprise customers who really don’t care about a lot of the things a consumer will care about.”
Here’s a video:
And while Microsoft may have thrown in the towel to Apple and Google by admitting that the fight for mobile dominancy is over, the company seems to be hedging bets on the whatever the next form function change will be in computing technology.
It may be mixed reality, or something else entirely, but Redmond will be hoping for another upending of the market in the near future so that it can stake a claim once again.
This time, hopefully, in time.