Continuing on with its legacy of rebranding things at the whim, Microsoft has announced that the Windows Store will henceforth be known as Microsoft Store.
In Windows 10, and beyond.
This renaming has got all to do with the name that is already in use by the company’s physical retail locations and online stores that sell hardware and software — and there may yet be broader allusions to this name change.
It could hint at plans to sell hardware and devices directly through the store!
Microsoft currently offers a selection of apps, games, media and ebooks via the Windows Store app on Windows 10, while the Xbox One dashboard offers users some hardware accessories like controllers, in addition to games, apps, music and movies.
And since the company is actually doing it already, it makes sense to expand it on the Windows platform too, by making it more accessible for users to buy stuff.
Anyway, Redmond even has a new logo for this rebranding, and it is just what you would expect from something called the Microsoft Store:
— Chris Fernandes (@christoph_fer) September 22, 2017
This change was spotted by Windows Insiders in the Release Preview ring of the program, whereby the icon and name changed after installing the latest update.
Yes, there is a chance that Microsoft may simply be testing this, but since all the details of the rebranding seem to locked in, it is very likely that all Windows 10 users will see this change eventually, possibly by the time the Fall Creators Update goes live next month.