Social Umami allows users to review products into easy-to-view social catalogs which are prioritized and categorized by your friend network or by experts, and allows users to recommend products and build their own catalogs which are shared by their followers and friends.


  • Users will make product recommendations and develop their own “Umami” of product recommendations.
  • Users will follow products and respond to product questions from others and make answers or select best answers to answers posted
  • Add product to “Umami” from using Share Charm from Internet Explorer
  • Follow an experts and friend.
  • Earn badges and become expert by recommending products on Social Umami.


  • Link to:  Social Umami
  • Cost:  Free
  • Category:  Shopping
  • Age Rating:  16+
  • Developer:  SocialEkwity, Inc
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