While Microsoft has not yet been able to take the market share of Windows tablets beyond the 5% mark, the platform has shown some amazing growth this past year.
In fact, the year over year growth for Windows on tablets came in at an impressive 67.3%, showing that we can expect big things from the platform in the future. For comparison sake, the corresponding figures for Android were 16%, while Apple iOS lost ground by 12.7% within the same time span.
These latest numbers come from IDC.
The market research company just released its newest data for the 2014 tablet market, and just as the case is with mobile, Microsoft was placed in third position.
Android leads with a 67.7% market share, iOS now stands at 27.5%.
In the words of Ryan Reith, Program Director, IDC Worldwide Quarterly Mobile Device Trackers, the market trends have changed in these last couple of years. Stabilization:
“The tablet market continues to be impacted by a few major trends happening in relevant markets. In the early stages of the tablet market, device lifecycles were expected to resemble those of smartphones, with replacement occurring every 2-3 years.”
Customers just don’t have the urge to upgrade to new tablets every year, or even every other year.
Price is also another important factor for buyers, and this is where both Android and Windows powered solutions trump their iOS powered counterparts. Chances are, this is how the tablet market will perform in the next couple of seasons.
Though, ultimately, a lot depends upon the reception Windows 10 gets.